« Online sellers should follow fashion for best results | Main | SMEs missing out public contracts worth many millions »

TV Dragon Opens Academy For Young Tycoons


Young entrepreneurs can step in to the Dragon’s Den to learn business skills from mobile phone tycoon Peter Jones at his new National Enterprise Academy.

The NEA – based at in Amersham, Buckinghamshire and Manchester – offers places for 167-19 year olds to study for entrepreneur qualifications equivalent to GCSEs and A-levels.

The doors are open for applicants for the first course that starts in September –students need to show an aptitude for enterprise rather than evidence of academic performance. 

Peter Jones – one of the business leader stars of the BBC2 show Dragon’s Den - decided to establish the NEA after failing with several business ideas before hitting success with his technology firm. He puts down this early failure to the lack of knowledge about business.

Pioneering teaching entrepreneurship by focusing on ‘learning by doing’, the NEA will give students the skills to handle business issues.

The course also includes master classes from Peter Jones and other successful entrepreneurs like Levi Roots, creator of Reggae Reggae sauce, Beermat Entrepreneur writer Mike Southon and Connor Woodman from Channel 4’s ‘Around the World in 80 Trades’

Students will put together an investment-ready plan for their own business idea and will set up and test run their own micro-business.

Peter Jones said: “Unlocking the potential of Britain’s young entrepreneurial talent is essential to the future success and competitiveness of our economy. There is no better time to face this challenge head on than during a recession – that’s why I’m delighted to be in the position to offer young aspiring entrepreneurs the opportunity to learn directly from real business people like myself.

“The feedback from the students attending the NEA Pathfinder pilot course has been phenomenal. It’s clear that there’s a real appetite amongst young people to develop their entrepreneurial talent We expect interest in the NEA to be extremely high, so young people keen to take their first step on the road to business success should apply now.”

Those interested in taking part should be aged 16-19 on 1st September 2009 and can apply online at www.thenea.org


PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>